وَهُمْ يَنْهَوْنَ عَنْهُ وَيَنْـَٔوْنَ عَنْهُ ۖ وَإِن يُهْلِكُونَ إِلَّآ أَنفُسَهُمْ وَمَا يَشْعُرُونَ
Commentary:
The order in which the words have been put in this verse is worth noting. Disbelievers’ forbidding others to listen to the Quran or to the words of the Holy Prophet implied that they, too, were keeping away from the Holy Prophet and the Quran. In spite of this, their own keeping away has been expressly and separately mentioned in the verse in order to show that they were afraid of being influenced by the words of the
Quran or the discourses of the Holy Prophet. So great was their fear that they not only forbade others to go near the Holy Prophet but themselves took special care to remain aloof from him, lest his words should captivate their hearts. This shows that they were aware of the great influence which the Quran and the discourses of the Holy Prophet exercised on the minds of hearers. No wonder that the disbelievers looked upon the Quran as a "manifest magic" (34:44).
The verse constitutes an eloquent commentary on the captivating power of the Qur’an.